A press release is a brief statement that is usually written by public relations officers that highlight news in a journalistic fashion. It reads like a news story and is written in that very fashion; in third-person, using quotations, including sources and another press release related information.
A good press release must highlight the story by addressing the following questions:
Whether you’re a company that’s opened up a new local branch and are providing new jobs, a nonprofit organization sponsoring a service project, an author who’s published a new controversial book, a scientist who’s uncovered some exciting results, a movie star embroiled in a controversy, or a celebrity whose tweets have drawn controversy – a press release can be used by anybody and everybody.
Its usefulness can’t be overstated.
A website press release is an incredibly useful weapon in a public relations officer’s arsenal. It is free. Anybody and everybody can come out with a press release. The importance of one, however, is dependent on the user and its intended use.
Whether you’re a small business, a startup, an up-and-coming musician, or actor – it’s a cost-effective way of putting your story out there.
In the world of social media, that’s full of fake news, it can be hard to be heard because of the clutter that drowns out the truth. Therefore, you can use a press release to help you tell your side of the news in an official way.
As mentioned above, a press release can be used by anyone from any industry. It can help you get media coverage and publicity, allowing you to spread your message far and wide. A press release is your official word that’s spread around and quoted by news and media agencies, blogs, print, radio, and other formats.
Let’s suppose you’re a startup who’s been doing ground-breaking stuff in a certain niche and you’re fairly well-known in that community but the rest of the world doesn’t know about you or the stuff that you’re doing. A press release explaining all that you’re doing, your achievements, and details about your work can be a fantastic way to announce your presence to the world, in the exact way that you want to.
A press release is a cost-effective marketing tool that you can use to your advantage. It is especially beneficial to the small businesses that want to grow and startups that want to gain more coverage. You can use it to spread information about your products, services, events, policies, achievements, etc.
A lot of times, there can be misinformation regarding you or your organization. Especially in today’s time where anybody can say anything about anyone on social media, it is extremely important to stay ahead of these things and to take control of your narrative.
A press release, if done timely, can allow you to stay ahead of the fake news. You can use it to stop the false versions of your story from gaining any momentum.
Search Engine Optimization is an incredibly useful way of increasing your visibility on search engines. It can allow you to get more visitors and potentially, customers. SEO, these days, is way more than just keywords. It includes everything: alt tags, image descriptions, content, links, citations, etc.
Even though it’s not that common, but a press release about a hot topic can get you some great results on Google and it might even propel you to their ‘News’ section. Usually, the impact will be indirect; when your press release is picked up by other news agencies, they will link to your press release.
A great, relevant, and timely press release can have a snowball effect. Everybody will link to it – whether they’re media agencies or social media users who have an interest in it. People will share it. Therefore, it can have a positive impact on your social media accounts as a lot of traffic can be redirected there as well.
There are many ways that you can get a press release written. One way is to learn how to do it yourself. That, however, can be a little tricky for many people as it can take a lot of time to learn how to write a perfect press release and not everybody has the luxury of time to spare for it.
Another way is to hire a professional public relations officer. It’s a great option but not many people might be able to afford it.
The best option would be to hire the services of an agency that specializes in writing website press releases. PRShouts is one of the best options available in the market for that purpose. They have a great team of highly skilled writers who specialize in the art of writing website press releases and they have outstanding relationships with publishing outlets e.g. FOX, NBC, CBS, etc.
This allows you to spread your message across in the most cost-effective way possible.
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