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September 20, 2020 3 min read


Your guide to distributing press release articles effectively.  

An easy success recipe for every business is to get the public’s attention through the media. It helps your business grow and get noticed more. 

To get your business covered in the news, you need to send a press release to the media. After you’ve written your perfect press release, it is time to distribute it to media outlets. In this article, we’ll teach you how to do it. 

What is a Press Release?

A press release is a text, structured in a specific way that journalists could understand. Businesses send it to the media to get covered in the news and get more exposure. 

It is a commonly used method to grab the public’s attention and promote your business. 

An effective press release needs to be clear, accurate, informative, and simple. After your press release is ready, your next step should be a press release distribution. 

What is a Press Release Distribution?

To distribute press article means to send them to different media outlets. Later on, journalists will cover it in different publications such as newspapers, radio, TV news, etc.

The purpose of this is to get as many eyes as possible landing on your business and help it thrive. 

However, before you start distributing, you need to do your research on how you distribute your press release. 

For example, if you are promoting a new sports car that is meant for the younger generation, you need to find a way to let people know about it properly. 

How to Distribute a Press Release?

If you are new to this, you may not know how to distribute press release. So, to help you out, here is a step-by-step guide on how you can do it easily. 

Let’s take a look at it.

1. Try to Find Influential Journalists

The first step to releasing a press release is to find journalists who are suitable for it. 

You may want to contact almost every journalist or media house out there to release your news. However, that is not the correct approach. 

Let’s take an example. You have launched a new technological product and you send that press release to a fashion media house or journalist. Essentially, this will be a waste of time and resources. 

We recommend taking out the time to search for journalists who may share similar interests and stories. You can google keywords that are relevant to yours and see which journalist has covered that story. 

2. Get Their Contact Information 

The next step is to find out the journalist’s contact information. It is very easy to find it. All you have to do is to visit the relevant articles and see the reporter’s name given on the top (usually). 

You can find the email-id or business number by viewing his or her profile on either the news site itself or through LinkedIn and other business platforms. 

Once you have that, you’re good to go!

3. Pitch Them Till You Reach Them 

The last and the most important part of distributing your press release is to pitch the journalists and media houses. 

According to statistics, 44% of the journalists trust press releases the most. So, it is always advisable to let them know about the actual reason and the purpose behind your press release. 

Pro Tip: Keep your press releases to the point and concise to secure a call-back from media officials. 

Lastly, if you do not wish to spend so much time, you can always go for press release distribution companies like PRshouts. We can handle your press release distribution for you by sending it to trusted media outlets such as Fox, ABC, etc. 

Benefits of Press Release Distribution

Some of the major benefits of press release distribution are:

  • Increased company footfalls and customer base
  • Improved sales
  • Increased visibility
  • Better customer relations
  • Creating or improving brand reputation
  • Positive publicity of the brand
  • SEO-related benefits


Press releases are always an effective way for every business to grow and thrive when they are written in the right way. 

Unfortunately, it is not an as easy task to distribute press release articles. You need to do your research and make sure that your business will reach the right, targeted audience. Once you do it, you will get the best possible outcome!


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