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September 17, 2020 3 min read

Confused about how to create a press release? Read on. 

Companies, be it large-scale or small-scale, consider press releases as a reliable mode for gaining the audience’s attention.

This article will help you understand the basics of writing a press release, how to make it more effective with extra tips. 

How to Create a Press Release?

Before we begin writing a press release, understand that there is a specific format you need to follow. Let’s take a look at each of the components of a press release. 

1. The Headline of the Press Release

The first component of your press release is the headline. You can consider the headline as one of the most important aspects of your press release. You may ask why? Well, it is the first step to grab the reader’s attention. 

You need to make sure that your headline speaks for itself. It should be clear, concise, and noteworthy. 

Additionally, bold the headline, insert important keywords, and make sure to capitalize the first word. We recommend not capitalizing every word. 

2. Add a Striking Lead

Just below the headline, add a striking lead that can send the actual motive of your press release. 

You can even add a summary (in two to three points) related to the major news included in the press release. 

3. Main Body Section

The body section of your press release matters the most. It should be in a structured form to get your point across clearly without any filler content. 

This section should answer all the five W’s, namely, ‘Who?’, ‘What?’, ‘When?’ ‘Where?’, ‘Why?’. It should also answer, ‘How?’

It should be divided into two sections: 

  • First Paragraph

Usually, the first paragraph should be an introduction. However, when you create a press release, you should make sure the first paragraph contains all the necessary information for the readers.

  • Second Paragraph

Here, you can add all the additional information and quotes to back up your first paragraph. 

4. Boilerplate

Consider ‘B’ for ‘boilerplate’ and ‘business’. 

This section should include your company’s details like name, main business, policies, and your company’s website URL. (if any) 

Boilerplate can help the journalist in knowing more about your business. 

5. Contact Information

The last step is to add the necessary contact information. If the journalists like your press release, they can contact you through this.  

Include your address, name of the contact person, telephone/fax number, mobile number, time availability, and email addresses. 

In this way, you can create a press release on your own. After this, you can easily distribute it. 

How to Make Your Press Release Effective? 

Here are some tips and tricks to get the best results out of your press release. 

  • Research, Research, and Research 

It is very important to do your research before you start writing. Look for other successful press releases and see the language, tone, and the structure of the text. Try to understand but have your own voice. 

  • Have a Strong Headline 

Try to make your headline as eye-catching as possible. Press releases with good headlines tend to get better results. 

The more people look at your press release, the more effective it will be!

  • Target the Right Media Outlet 

Never take the shortcut and send your press release to all the media outlets as possible. Take your time and do your research. 

Most media outlets have posted information on their website about what type of audience watches them. So make sure you are targeting the right market. 

  • Timing is Crucial

You need to time your press release. It must be as relevant as possible to grab more attention. An outdated press release with old news will get poor results. 

  • Add a “Call to Action”

What do you want the audience to do with your press release? Do you want them to visit your website or give your company a call? You can do that by including a “call to action” in your press release. 

A “call to action” is the perfect method to guide the audience in the right direction to interact with the information being released. 

  • Make it Clear and Simple 

Your press release needs to be clear, simple, and accurate for the average person to understand. It also needs to be fun because a boring press release can engage no one. 

Follow these simple rules and we guarantee you a killer press release!


So get started with your press release to grow your business magnificently!

You can also rely on our company PRshoutsto create a press release for you, and distribute it to the right media outlet. So, sit back, and let us do the work. 

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