Our company believes in the power of the press release because we have seen the results they produce. We have been writing them for several years and not once have they failed us. Due to the rapid pace at which technology is transforming the marketing landscape, many negative myths have been put forward about press releases, and in this blog post, we aim to dismantle them. Here are 3 myths about press releases, your company needs to hear.
As with all myths, this one stems from misinformation. Several years ago, one of the strategies used to get onto the first page of Google was to flood the internet with keyword dense articles. To do this, companies would hire non-English-speaking writers to produce bulk low-quality content and stuff them with keywords. The information provided no real value to the readers, firstly because the English was terrible, and secondly because most of what was written on the page were filler content surrounded by keywords. As a result, Google changed its algorithms and started penalizing people for posting low-quality information, and the majority of this type of content was removed from Google.
So you see, the problem is not distributing one piece of content to several media outlets, the issue is the quality. So yes, if your press release is low quality, you can expect to get penalized by Google, but if it is written by our company, you can rest assured, you will have no problems whatsoever.
Again, it’s not the mode of content journalists are tired of, it’s the quality. Think about it like this, how would you feel if your inbox was jam-packed with awful content every day and you had to read it? You wouldn’t be very impressed right? Well, that’s what journalists are forced to endure when they are bombarded with rubbish press releases. The truth is that journalists love this type of content, they want to promote your business if they know it’s going to help someone. We want to stress that when you hire the right people (us), to do the hard work for you, we can guarantee that journalists will be falling over themselves to publish it.
The belief is that press releases are a cheap form of advertisement; therefore, if you are using them, your company doesn’t truly understand the power of effective marketing. This couldn’t be further from the truth. First, some of the most successful companies in the world have long used this form of media to get their name out there, and they still use them to this day. The issue is about quality, if your company claims to offer high-end services, but their advertisements are no good, then of course your company is going to get a bad reputation. But when you hire people who know what they are doing and have a team of professional writers to produce your content (us), you can expect quality results.
Well, let's define advertising. In short, it’s getting your brand in front of your target audience to sell your products and services. When digital advertising first surfaced, traditional advertisers were calling it “fake advertisement,” but now, digital marketing has taken over the advertising industry. The bottom line is that any content containing information about your brand is a form of advertisement. As long as it is well written and captivating when the right people read it, they are going to respond.
If you were skeptical about press releases, we hope this blog post has changed your mind. Knowledge is power and the internet is flooded with so much faulty information it’s difficult to know what to believe. However, once you do some research for yourself and connect the dots, you can make your own intelligent decisions. The good news is that we are here to help, and if you have any further questions, feel free to shoot us an email or give us a quick call and someone from our qualified team will do their best to answer your questions.
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