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September 15, 2020 3 min read


   Offering considerable advertisement value, among other benefits, a press release is a cost-effective means of communicating directly and intelligently with your ideal audience. At PRshouts, we can show your brand exactly how this timeless marketing tool can be customized to meet your specific needs.

   While the benefits of a press release are near-universal, it is nonetheless important to choose a PR package that makes sense for your brand. For example, if you’re a startup, you will likely want to focus your PR development energies on services related to startups just like yours.

Let’s break down the basics of figuring out the right press release package for your business.


Different PR Packages For Different Needs

Press releases have been in popular use by companies and individuals for decades. While technology and other changes have certainly reshaped them for a global 21st century audience, the basic premise behind utilizing one remains the same. You are crafting a document that is designed to compel your target audience in the most natural fashion possible.

A press release cannot be comprised of fluff. It is not straightforward advertising copy. On the other hand, a press release is in fact the perfect marriage of advertising content and factual, legitimate news. You are sharing a recent event or story associated with your company or brand. One of the best things about a press release is the fact that you can shape those things in a variety of different fashions.

As long as you aren’t wasting anyone’s time with aggressive sales copy, or information that simply isn’t true, you can do virtually anything you want with your press release.

It is for this reason alone that you want to choose the right PR package for your needs. We are more than happy to help you in this arena, but it can also be useful to see exactly what we are talking about. A quick glance at the different PR packages we offer can show you in no uncertain terms that there is almost certainly a PR package available to suit your needs.


How To Choose The Best Press Release Package

We understand that the benefits of press releases are essentially universal. To that end, what is even the point of choosing a specific PR package? Aren’t all of them basically the same?

Not so fast. While there are shared qualities and benefits among all of our PR packages, there are still a range of crucial differences that should be kept in mind from one package to the next. To a certain extent, it all comes down to a matter of tone.

What kind of voice do you want powering your press release? Who are you speaking to in the first place? These are questions which can serve to define a clearer idea of what you’re going to need in your press release. Do you want a press release targets certain websites? Do you want to explore the potential of a kids magazine focused press release? These are questions which are well worth asking on your end.

The better you can answer such questions, the easier it will be to find a press release package that meets your needs.


Finding A PR Package For Yourself

Premium business focused releases, travel agency focused releases, and even women magazine focused releases are just a few examples of specific PR packages that are available to you. Obviously, if you need your information to reach the readers of women magazines, you don’t want to ship off your PR to the travel agency-centric publications and organizations.

Crafting a beautiful, succinct, and engaging press release is only the beginning. At the end of the day, it is almost as important to make sure your press release is going through the proper channels. The most well-crafted press release possible is not going to be very useful, if it isn’t connecting to the people you have in mind.

We can help to ensure it reaches exactly who needs it. From making sure it goes out to the ideal publications, to steps that ensure it connects with that target audience, our firm can take care of everything.

The benefits of press releases, when executed correctly, can make for a long list indeed.

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